Aurora is proud to introduce ebba
With the joy of a parent introducing their new addition, Aurora is proud to introduce ebba, a new division focused solely on baby products.
Read article.
Your Trade Show Checklist for ABC Kids Expo
The ABC Kids Expo kicks off October 17, 2017 in sunny Las Vegas, NV. Whether you’re an industry veteran or a newcomer, there are always a few things you end up wishing you’d remembered to bring along or thought to ask while you were at an event.
Read article.
Holiday Marketing Tips for Your Baby Boutique
The fall season is upon us! And with the season comes the holiday shopping. Here are some ways to take advantage of the season with unique promotional sales and techniques, though.
Read article.
Benefits of Products Made in the USA
Patriotism is an especially focal point, and consumers are more aware of their civic duties. When you’re updating your storefront to display your seasonal bestsellers or top picks, highlight the assets of your American-made products.
Read article.

Get a FREE digital subscription to babyMaternity Retailer magazine by signing up for our newsletter.