On May 17, Owlet Baby Care announced that former Strategic Advisor of the company’s executive leadership team, Joe Atkin, will serve as President of the growing company. In his new position, Atkin will work alongside CEO Kurt Workman. 

"Joe has such strong dedication to empowering and growing people, and that's something we are excited to do at Owlet with him," Workman said. "Joe is the father to four children and truly embraces our vision and mission, adding endless value to our organization. I look forward to learning from Joe and growing personally as well."

Prior to joining the Owlet team, Atkin served as an advisor and leader of several successful startups. 

"The passion and vision at Owlet is inspiring and contagious," Atkin said. "After advising the company for a few months, I had to join full time…. Owlet is revolutionizing infant care, and I'm confident it will change the world. As we do that, I'm also confident we will provide life changing and empowering experiences to our team."

Earlier in the year, Owlet added three other key players to its leadership team. With this latest change, it will be interesting to see how the company evolves.

Visit www.owletcare.com for more information on the company and its innovative infant care and safety products.