Safer Sleep Made Simple™

The Love To Dream™ Swaddle UP™ Organic is a skin-friendly, eco-friendly “Arms UP” swaddle. It is made with 95% cotton/5% elastane fabric that is GOTS certified and processed without harmful chemicals, making it a most gentle choice for a baby’s delicate skin.

The birth of Love To Dream™ goes back to Australia in 2008 when Hana Krawchuk, founder and inventor of the company, gave birth to her first baby. Like many new parents Hana and her husband faced significant challenges in getting their newborn son to sleep. In her unsuccessful search for a functional and effective baby swaddling solution, where her baby could sleep in an arms up position, and get access to his hands for self-soothing, Hana designed the Swaddle UP™.

By 2009 the Swaddle UP™ hit the stores of Sydney. Two weeks later it had sold out.  The Love To Dream™ story had begun.

Since then, millions of parents, in 44 countries across the world have found that Love To Dream™ products really work. In 2014 US Distributor Regal Lager launched the line to the US market, and the Swaddle UP™ line is fast becoming a leader in the product category.

Love To Dream™ has won many awards, too many to list, since its introduction to the US market in spring of 2014.  Creative Child Magazine already in 2016 named the Organic the Product of the Year and Top Choice of The Year, winning the Swaddle category. The Organic was also recognized early on as a sustainable baby product in the Natural Child World’s Eco Excellence Award – the media awards for the sustainable, socially responsible industry.

The environment has always been an important area for Love To Dream™. Ethical sourcing and production is a priority for us and we are committed to take into consideration the environmental impact of our brand and products.

At Love To Dream™ we are committed to help families experience more sleep, better sleep and safer sleep. We are strong supporters of First Candle ( and are proud to help spread the message about safe sleep, with the aim of reducing the rates of Sudden Infant Death Syndrome (SIDS).
800 593 5522


Posted on 2018-03-30 by

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